Sales 3.0 The New Contact Sport – How To Use and Leverage Social Media Marketing
for Small Business Sales Success When Your Target Market is Female

The 7 Principle’s of Effective On-line Communication ® Keynote Address or Workshop

Creating an effective social media marketing strategy when your target market is female requires a great deal of creative thinking and much more. It requires recognizing your online activities as an entirely new communications and marketing channel that needs to be integrated across your entire organization.

Many other people bring the same products, services and skills to the marketplace that you do. So why is it that some people just seem to grab the attention of the lucrative female buying market. Chances are, consciously or unconsciously, they have created their own unique on-line personality through social media.

Some of the topics covered in this program include:

• 7 Principles of Effective On-Line Communication When Marketing to Women
• Definition of Search Engine Optimization
• Social Media Marketing Statistics
• Definition of Social Media Marketing
• Definition of Social Media Monitoring
• Free and Paid Monitoring Tools
• Helpful Social Media Soundbites
• Facebook, Twitter and Blogging Explanations
• Social Media ROI Explanation and Statistics

Who Needs a Social Media Marketing and On-line Communications Workshop?

• 7 Principles of Effective On-Line Communication When Marketing to Women
• Individuals or organizations who sell to women that are interested in developing or revitalizing their brands   through social media marketing tools such as, Facebook, Twitter, LinkedIn and You Tube.
• Individuals or organizations just starting out that need to create a strong online brand
• Individuals or organizations experiencing confusion among employees about their brand
• Individuals or organizations not quite sure how to explain to people what they do
• Individuals or organizations that want to motivate themselves and build momentum and excitement around their own unique personal brand

What you will learn:

• 7 Principles of Effective On-Line Communication When Marketing to Women
• Recognize the importance of a building an effective on-line communications strategy and brand that attracts the female buyer
• Understand the difference between good and bad marketing communications
• Learn the key steps in building an on-line social media and communications strategy
• Begin your personal on-line communications journey
• How to leverage and harness the powers of the Internet and search engines such as Google, Yahoo and MSN to build and enhance your personal brand

Understanding the Nature of On-line Communications:

• 7 Principles of Effective On-Line Communication When Marketing to Women
• Techniques for managing your on-line communications strategy
• Recognize techniques that will enhance your on-line communications strategy

Workshop Deliverables:

• 7 Principles of Effective On-Line Communication When Marketing to Women
• How to develop a clear on-line communications strategy and how to develop a clear brand message and social media marketing strategy when marketing to women
• How to develop a clear foundation for strategic on-line communications strategy
• How to develop and maintain a motivated and reinvigorated team

Duration:

One-hour keynote OR half-day abridged version is delivered in a 3-4 hour format OR complete version may be delivered in a 6-8 hour format.

Equipment Required:

• 7 Principles of Effective On-Line Communication When Marketing to Women
• Overhead / LCD projector and screen
• Wireless lavaliere microphone

The program can be customized for any event including:

• 7 Principles of Effective On-Line Communication When Marketing to Women
• Breakout Sessions
• Breakfast / Lunch / Dinner Events
• Association and Corporate Meetings
• Management Conferences
• Corporate Retreats
• Special Events