Selling to Women – What Men and the Women Who Sell to Women Should Know

Doug Dvorak

Is it necessary to adapt your selling style when your prospect or customer is a woman?
You bet! Extensive studies and research have been conducted on this topic. It doesn’t take a rocket scientist to know why – women are different than men. They think differently, communicate differently, decide differently, shop differently, and even buy differently than men.

Selling to Women – Differences You Should Know
Whether you sell b2b or b2c, below are a few simple tips to keep in mind that just might get results –more sales!

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