Should you adapt your selling style when interacting with a female customer? Absolutely. Should your store environment shout “Female-Friendly” as well? Of course it should. This should not be new information to you.
If you don’t adapt your selling style and make a concerted effort to make your store appeal to women, you might be missing out on the increased tire and service sales, some impressive referral business, and the significant amount of word-of-mouth advertising that can result when a female has had an impressive customer experience.
If you are doing these things, the question to ask yourself is, “How well do I and my team do it?”