How to Sell Insurance to Women

“Employees are never interested in seeing a presentation from an insurance company to learn about supplemental insurance, financial planning or investments.”


Joe, a highly successful insurance agent and financial advisor for major firm heard those words. He shared this experience with myself and Doug Dvorak, coauthor of How to Sell to Women, Today’s Greatest Economic Engine, on how knowing how to sell to women and having the ability to establish trust and rapport helped him to dramatically accelerate his sales:


“My predecessor had been working the account for over six years with little results. The client was a Director of Human Resources, a female client whose company offered supplemental insurance to their employees.

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